The Influence Of Rupiah Educational Content On Instagram @Cbp_Rupiah_Sumsel On Rupiah Care Knowledge By The Genbi Sumsel Community

Dela Maya Gusti Maharani; Komaruddin Komaruddin; Rina Pebriana

doi:10.36668/8mn0ty80

Authors

Dela Maya Gusti Maharani Universitas Islam Negeri Raden Fatah Palembang, Indonesia
Komaruddin Komaruddin Universitas Islam Negeri Raden Fatah Palembang, Indonesia
Rina Pebriana Universitas Islam Negeri Raden Fatah Palembang, Indonesia

DOI:

https://doi.org/10.36668/8mn0ty80

Abstract

This study is entitled The Influence of Rupiah Educational Content on Instagram @CBP_Rupiah_Sumsel on Rupiah Currency Care Knowledge by the GenBI South Sumatra Community. The research method used is a quantitative approach with a causal associative research type. The quantitative approach was chosen because the data in the study were collected in numerical form through a Likert-scale questionnaire instrument and analyzed using statistical techniques. The causal associative method was used to examine the causal relationship between the Instagram content of CBP Rupiah South Sumatra as an independent variable and knowledge of how to care for rupiah currency as a dependent variable among students receiving Bank Indonesia scholarships in South Sumatra in 2025. Overall, the Instagram content of @cbp_rupiah_sumsel was proven to have a positive and significant effect on the knowledge of rupiah currency care among GenBI South Sumatra members in 2025. This influence is evidenced by the calculated T value of 7.300 with a significance of 0.000, a regression equation of Y = 19.916 + 0.487X, and a contribution of 30.8% based on the R Square value.This influence occurred because the @cbp_rupiah_sumsel content presented a high-quality stimulus supported by a clear message with a TCR of 93.28%, source credibility as the official account of Bank Indonesia's South Sumatra Representative Office with a TCR of 93.11%, visual appeal with a TCR of 90.33%, and ease of access with a TCR of 90.00%. This stimulus was actively processed by respondents as GenBI South Sumatra members who are indeed concerned about rupiah issues, resulting in a strong knowledge response with seven of the eight Y variable indicators in the very good category, led by knowledge of the 5J principles with a TCR of 96.23% and the 3D method with a TCR of 95.57%.

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