Construction of Public Perceptions toward Islamic Boarding schools in the Era of Globalization: A Media Exposure Perspective
DOI:
https://doi.org/10.36668/6pzxjh76Abstract
Islamic boarding school as an Islamic educational institution has historically played an important role in shaping moral values, spirituality, and social character within society. However, the rapid development of globalization and digital media has transformed the way people construct perceptions toward Islamic boarding school, where public understanding is increasingly influenced by media representation rather than direct social interaction. This study aims to analyze the construction of public perceptions toward Islamic boarding school in the era of globalization by focusing on the role of media exposure in shaping social reality and public opinion. The scope of this research includes the relationship between media representation, social perception, and the implications of public perception on the image and social legitimacy of Islamic boarding schools. This study employed a qualitative approach using library research methods. Data were collected from secondary sources, including scientific journals, books, academic articles, and relevant media reports published between 2023 and 2026. The literature was obtained through academic databases such as Google Scholar, Garuda, and Crossref using keywords related to Islamic boarding school, media exposure, social perception, and framing. The collected data were analyzed using content analysis with a descriptive-critical approach through thematic categorization, comparison of literature, theoretical synthesis, and critical interpretation. The findings indicate that public perception toward Islamic boarding school is socially constructed through the interaction between media exposure, digital information flow, and collective interpretation within society. Intensive media coverage regarding certain cases in Islamic boarding schools tends to produce generalization and social labeling that influence public trust toward Islamic educational institutions. In addition, social media algorithms accelerate the dissemination of sensational information, resulting in stronger negative perceptions among audiences with limited media literacy. Therefore, Islamic boarding schools are required not only to strengthen their internal educational system but also to develop adaptive communication strategies and digital literacy in order to maintain their relevance and social legitimacy in the contemporary era.
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