Communication Aspects of Residents in Carrying Out the Puyang Alms Ritual in Gajah Mati Village, Musi Banyuasin Regency
DOI:
https://doi.org/10.36668/n5rs7491Abstract
The Sedekah Puyang ritual in Gajah Mati Village, Musi Banyuasin Regency is a cultural tradition that is still carried out from generation to generation and is an important part of the community's social life. This ritual is not only interpreted as a traditional activity, but also as a space for social interaction that involves communication processes, exchange of meaning, and negotiation between residents. This study aims to analyze aspects of community communication in carrying out the Sedekah Puyang ritual, including the form of communication, the interaction process, and the symbolic meanings constructed in its implementation. This study uses a qualitative method with a descriptive approach. Data collection techniques are carried out through observation, in-depth interviews with traditional leaders, community leaders, and residents, and documentation. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that communication in the Sedekah Puyang ritual takes place in verbal and nonverbal forms. Verbal communication is seen in deliberations, expressing opinions, and praying together, while nonverbal communication is manifested through symbols such as offerings, flowers, food, and the use of incense. The communication process occurs in stages, from preparation and implementation to the conclusion of the ritual, involving the active participation of the entire community. Furthermore, the meaning of rituals is formed through social interaction and can differ between individuals, thus ensuring communication plays a crucial role in negotiating meaning and maintaining social harmony. Thus, the Sedekah Puyang ritual serves not only as a cultural and spiritual activity but also as a means of social communication that strengthens solidarity, builds tolerance, and preserves local cultural values ??amidst changing times.
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