The Impact of Education Through WhatsApp on Awareness in the Field of Medicine, Food, Cosmetics and Natural Medicines
DOI:
https://doi.org/10.36668/zzqjd393Abstract
The demands from the public, businesses, and the government on BPOM are very high, while BPOM's monitoring scope is extensive, and its resources (human, time, budget, facilities, and infrastructure) are limited. A Key performance targets is achieving a Community Awareness Index (IKM) for safe medicines and food of 87% across its regional offices. In Lampung Province, the IKM realization in 2021–2023 reached 71.2, 75.29, and 88.16, against targets of 85.00, 87.00, and 89.00.To improve IKM, BBPOM Bandar Lampung introduced an innovation called BeCaK (Balai Besar POM Bandar Lampung Campaign Ok), an educational program on medicines, food, cosmetics, and natural products through WhatsApp. Implemented from June to December 2024. The objective of this research is to determine the impact of education via WhatsApp on awareness regarding medicines, food, cosmetics, and natural products among BeCaK respondents.The research methodology is quantitative, statistikal tests such as validity, reliability, normality, ANOVA, and linear regression. This is experimental studies. The population consisting of all BeCaK respondents with criteria respondents who is willing to receive education via WhatsApp and participate in surveys. The sampling technique used is total sampling, the entire population of 46 individuals.The findings is education via WhatsApp has an impact of 19.6% (R²) on the awareness of BeCaK program respondents, while the remaining 80.4% is influenced by other factors. Recommendations from this research are BBPOM Bandar Lampung should continue this innovation and replicate it in others, also increasing the number of respondents so the results are more representative and generalizable to a broader population.
Keywords: Awareness, BeCaK, Communication Theory, Education, WA
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