Digital Beauty Standards and The Negotiation of Religious Identity: A Study of Hijab Practices Among Generation Z
DOI:
https://doi.org/10.36668/9aq5aw39Abstract
This study aims to analyze the role of digital beauty standards in shaping the negotiation of religious identity in the hijab practices of Generation Z. Using a qualitative phenomenological approach, this research was conducted on 10 female students of the Faculty of Tarbiyah and Teacher Training at UIN Palangkaraya selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and analyzed using interactive techniques with triangulation to ensure validity. The findings reveal that digital beauty standards circulating on social media platforms such as TikTok and Instagram significantly influence how Generation Z perceives and practices the hijab. Exposure to homogeneous beauty ideals triggers feelings of insecurity and encourages adjustments in appearance to meet perceived standards. Furthermore, hijab practices are not solely driven by religious motivations but are also shaped by aesthetic considerations, fashion trends, and self-representation in digital spaces. The study also identifies a process of religious identity negotiation, where individuals attempt to balance Islamic values with digital aesthetic demands through selective trend adaptation and mindful self-presentation. In conclusion, the hijab practices of Generation Z reflect a dynamic interplay between religiosity, modernity, and digital beauty standards, demonstrating that religious identity is continuously constructed and negotiated within contemporary digital contexts.
References
Amalia, F. (2025). Fenomena Berjilbab di Kalangan Generasi Z: Studi Tentang Konsep Diri, Motivasi, dan Pola Interaksi Sosial di Fakultas Agama Islam UIKA Bogor. Jurnal Dirosah Islamiyah, 7(1), 12–21. https://doi.org/10.17467/jdi.v7i1.5745
Aslama, S., Utami, T. P., & Muzhafaroh, T. (2025). BUSANA ISLAMI SEBAGAI PRAKTIK RELIGIUS DAN FENOMENA SOSIAL DALAM KEHIDUPAN MODERN. Mamba’ul ‘Ulum, 21(2), 223–235. https://doi.org/https://doi.org/10.54090/mu.931
Aziz, A., & Rahman, M. (2021). Factors Affecting Qur’anic Memorization Performance. Journal of Qur’anic Studies , 23(3).
Basir, N. S. D., Liesvarastranta Tsalatsa, S., & Tri Kresna, M. (2022). Persepsi Wanita dalam Menentukan Standar Kecantikan di Tiktok dan Instagram. Prosiding Seminar Nasional Ilmu Ilmu Sosial, (1).
Fitri, S. A., Azkia, S., & Nursyabani, L. (2024). Identitas Sosial Influencer Berhijab di Media Sosial. Jurnal Komunikasi Dan Penyiaran Islam, 9(2), 211–228.
Iqbal, Muh. (2021). WAJAH BARU PENDIDIKAN ISLAM INDONESIA: Jilbab, Toleransi, dan SKB 3 Menteri. QALAMUNA: Jurnal Pendidikan, Sosial, Dan Agama, 13(2), 201–218. https://doi.org/10.37680/qalamuna.v13i2.864
Izza, D., & Mansyur, in. (2026). Peran Media Sosial Terhadap Perubahan Identitas Keagamaan dan Praktik Keberagaman pada Generasi Z di Indonesia. Jurnal Ilmiah Multidisiplin, 5(3), 341–353.
Mahanani, M. P., Laraswati, D., Salsadilla, R., Nabilah, H., & Wibowo, H. (2021). PELATIHAN KONSEP DIRI REMAJA PUTRI UNTUK MEMBANGUN PEMAHAMAN TENTANG STANDAR KECANTIKAN. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(3), 449–456. https://doi.org/10.24198/kumawula.v3i3.28134
Margareta, A. L., & Khadavi, M. J. (2025). Hijab, Identitas, dan Religiusitas. Peradaban Journal of Religion and Society, 4(2), 140–154. https://doi.org/10.59001/pjrs.v4i2.327
Masrur, M., Naela Zulfa, I., Afna, I. M., Putri, N. K., Nur, D., & Hasanah, L. (2025). Toleransi Digital dan Moderasi Beragama Generasi Z di Indonesia: Analisis Negosiasi Nilai di Ruang Publik Media Sosial. Moderasi : Journal of Islamic Studies, 5(2), 43–58. https://doi.org/https://doi.org/10.54471/moderasi.v5i2.125
Maulina, P., Triantoro, D. A., & Fitri, A. (2023). Identitas, Fesyen Islam Populer, dan Syariat Islam: Negosiasi dan Kontestasi Muslimah Aceh. Cakrawala: Jurnal Studi Islam, 18(2), 62–76. https://doi.org/10.31603/cakrawala.9419
Muliana, L., & Dewi, A. S. (2024). Jilbab: Antara Identitas Agama dan Transformasi Trend Model Berjilbab di Kalangan Mahasiswa UIN Sunan Kalijaga Yogyakarta. INNOVATIVE: Journal Of Social Science Research, 4(4), 1887–1898. https://doi.org/https://doi.org/10.31004/innovative.v4i4.11649
Nasir, A., Shah, K., Abdullah Sirodj, R., Win Afgani, M., & Raden Fatah Palembang, U. (2023). Pendekatan Fenomenologi Dalam Penelitian Kualitatif. INNOVATIVE: Journal Of Social Science Research, 3(5), 4445–4451.
Norhidayah, S., Wahdah, N., Surawan, S., & Jasiah. (2025). The Role of Instagram in Enhancing Student Self-Disclosure: A Mixed-Methods Study on Students at SMA of Palangka Raya. G-Couns: Jurnal Bimbingan Dan Konseling, 10(01), 164–184. https://doi.org/10.31316/g-couns.v10i01.7902
Pohan, A. R. (2024). Dampak fashion terhadap kepercayaan diri remaja di Desa Perkebunan Patiluban Kecamatan Natal Kabupaten Mandailing Natal. UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan.
Ramadhan, M. A. R., Firdaus, R. A., & Surawan, S. (2025). Social Media as an Arena for Digital Jihad: An Analysis of Online Da’wah on Tiktok, Youtube, and Instagram. Al-Hikmah Media Dakwah, Komunikasi, Sosial Dan Kebudayaan, 16(1), 43–58. https://doi.org/10.32505/hikmah.v16i1.12863
Ramadhanti, N. F., Amalia, N. R., & Surawan, S. (2025). Religious Coping (Rcope) dalam Mengatasi Burnout Akademik Mahasiswa Generasi Z. Al-Qalam: Jurnal Kajian Islam Dan Pendidikan, 17(2), 574–583. https://doi.org/10.47435/al-qalam.v17i2.4264
Sagaragara, J., & Tobing, M. M. (2025). Negosiasi Identitas Remaja Di Tiktok(Studi Fenomenologi Pada Content Creator BerpakaianCropTop). Journal of Innovative and Creativity, 5(2), 10466–10477. https://doi.org/https://doi.org/10.31004/joecy.v5i2.1537
Sanjaya, R. A., Amrullah, & Heriyanti, L. (2025). Representasi Identitas Mahasiswa Melalui Gaya Berpakaian Di Tiktok (Studi Kasus Mahasiswa Fakultas Agama Islam Universitas Muhammadiyah Bengkulu). Jurnal Penelitian Ilmu Sosial Dan Kegamaan Islam, 22(2), 51–68. https://doi.org/10.19105/nuansa.v18i1.xxxx
Saraswati, L. A. (2019). NEGOSIASI IDENTITAS PEREMPUAN MUSLIM HIJABERS COMMUNITY: STUDI KASUS PADA BRAND RIA MIRANDA. Business Economic, Communication, and Social Sciences), 1(1), 91–98. www.riamiranda.com.
Wiana, A. R., Puspita, S. D., & Syahril, A. (2025). Tiktok dan konstruksi sosial standar kecantikan perspektif gen z di era digital. Al-Qolamuna: Journal Komunikasi Dan Penyiaran Islam, 2(1), 75–86.
Yuliani, F., Kurniawati, J., & Eka Karina, M. (n.d.). KONSEP CANTIK DAN REALITAS KECANTIKAN BENTUKAN MEDIA. JURNAL ILMIAH IDEA, 1(2), 123–132. https://doi.org/https://doi.org/10.36085/idea.v1i2.4811
Downloads
Published
Issue
Section
License
Authors who publish in AL-MANAR: Jurnal Komunikasi dan Pendidikan Islam agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. (See The Effect of Open Access)
How to Cite
