Strategi Public Relations Dalam Membangun Citra Madrasa Aliyah Negri Rejang Lebong
DOI:
https://doi.org/10.36668/jal.v14i2.1654Abstract
This study examines the public relations strategies employed by Madrasah Aliyah Negeri (MAN) Rejang Lebong to build its image as a trusted educational institution. Using a qualitative method, the research explores various sources and field data to understand how public relations supports the development of the madrasah. The analysis focuses on how the institution communicates with students, parents, alumni, the surrounding community, and government agencies, as well as how these strategies help disseminate information, promote flagship programs, and strengthen public trust. The study also investigates how good internal services friendly, fast, and well-organized shape a positive perception of the madrasah. The findings indicate that well-planned PR strategies significantly reinforce the image of MAN Rejang Lebong, highlighting the need for improved communication, stronger community partnerships, and more optimal services to enhance the institution’s competitiveness and public image
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