Peran Wakil Kepala Sekolah Bidang Hubungan Masyarakat dalam Meningkatkan Reputasi Madrasah Aliyah Negeri (MAN) Rejang Lebong
DOI:
https://doi.org/10.36668/jal.v14i2.1637Abstract
This study aims to explore the strategic function of public relations management and public services in improving the quality of education in schools. The method used in this study is a qualitative approach. Using this approach, the researcher searched for and analyzed literature relevant to the research theme. Good public relations management can strengthen the relationship between schools and stakeholders and increase understanding of educational goals, policies, and programs. Furthermore, this study also examines the role of public services in providing quality services to the school community. The findings of this study provide a more comprehensive insight into the importance of good public relations management and public services in improving the quality of education, and offer practical suggestions for practitioners and decision-makers in the education sector to improve existing policies and practices
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———. “Government and Educational Public Relations in the Digital Era.” Public Relations Review 50, no. 1 (2024): 102358.
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———. “Public Engagement and Organizational Reputation.” Corporate Communications: An International Journal 28, no. 1 (2023): 1–17.
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———. “Profesionalisme Guru Dan Implikasinya Terhadap Reputasi Lembaga Pendidikan.” Nidhomiyyah: Jurnal Manajemen Pendidikan Islam 5, no. 2 (2024).
Afandi, M A, A Muadin, and A Ridani. “Peran Humas Dalam Meningkatkan Mutu Pendidikan Sekolah.” Nidhomiyyah: Jurnal Manajemen Pendidikan Islam 5, no. 2 (2024): 87–99.
Karmilah*, *Lilah, *Eni Kartini*, *Zakia N A W Kusuma*, *Neneng Rostika*, and *Sofyan Iskandar*. “Public Relations Management in Improving the Image and Performance of Educational Institutions: Strategies, Challenges, and Implications.” Journal of Innovation and Research in Primary Education 4, no. 3 (2025): 1417–25. https://doi.org/10.56916/jirpe.v4i3.1506.
Kim, S, and M Choi. “Strategic Communication, Service Quality, and Public Trust.” International Journal of Strategic Communication 16, no. 2 (2022): 89–104.
Liu, B F, J S Horsley, and A B Levenshus. “Crisis Communication and Reputation Management in Public Organizations.” Public Relations Review 50, no. 1 (2024).
———. “Government and Educational Public Relations in the Digital Era.” Public Relations Review 50, no. 1 (2024): 102358.
———. “Reputation Management and Public Trust in Educational and Public Institutions.” Public Relations Review 50, no. 1 (2024).
Marpaung, Syafri Fadillah, Indri Febrianti, Siti Fatimah Azzahro Simatupang, and Winda Aidin. “Peran Strategis Manajemen Humas Dan Layanan Publik Dalam Meningkatkan Kualitas Pendidikan Di Sekolah.” Academy of Education Journal 14, no. 2 (2023): 215–29.
Men, L R, and W S Tsai. “Public Engagement, Trust, and Organizational Reputation.” Corporate Communications: An International Journal 28, no. 1 (2023): 1–17.
———. “Public Engagement and Organizational Reputation.” Corporate Communications: An International Journal 28, no. 1 (2023): 1–17.
Mudatsir. “Fungsi Wakil Kepala Sekolah Bidang Humas Dalam Meningkatkan Pelayanan Akademik.” Jurnal Administrasi Pendidikan 27, no. 2 (2020): 215–26.
Muharramah, N, I Lellya, and H J Haidi. “Hubungan Sekolah Dan Masyarakat Dalam Mendukung Mutu Pendidikan.” Jurnal Manajemen Pendidikan Islam 8, no. 2 (2022).
———. “Kepuasan Orang Tua Dan Masyarakat Terhadap Mutu Layanan Pendidikan Sekolah.” Jurnal Manajemen Pendidikan Islam 8, no. 2 (2022).
———. “Manajemen Hubungan Sekolah Dan Masyarakat.” Jurnal Manajemen Pendidikan Islam 9, no. 1 (2023): 109–22.
Nurita, F W, M I Wibisono, and L S W Utami. “Manajemen Hubungan Masyarakat Dalam Mengembangkan Lembaga Pendidikan.” Jurnal Pendidikan Tambusai 7, no. 3 (2023): 29148–55.
———. “Manajemen Hubungan Masyarakat Dalam Meningkatkan Citra Sekolah.” Jurnal Pendidikan Tambusai 7, no. 3 (2023).
———. “Manajemen Hubungan Masyarakat Dalam Meningkatkan Reputasi Dan Kepercayaan Publik Sekolah.” Jurnal Pendidikan Tambusai 7, no. 3 (2023).
Ramadhan, A R, and H Nabila. “Inovasi Pendidikan Dan Pengaruhnya Terhadap Citra Serta Reputasi Sekolah.” Jurnal Manajemen Pendidikan 10, no. 1 (2025).
———. “Manajemen Humas Dalam Membangun Citra Sekolah.” Jurnal Manajemen Pendidikan 10, no. 1 (2025): 55–67.
———. “Strategi Humas Dalam Membangun Reputasi Sekolah.” Jurnal Manajemen Pendidikan 10, no. 1 (2025).
Setyaningsih, Rini, Cici Cahya Kemang, and Arrum Intan Sari. “Public Relations Management in Senior High School.” Mudir: Jurnal Manajemen Pendidikan 7, no. 1 (2024): 1–12.
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Solikhin, Anif, Giyoto, and Kholilul Rokhman. “Enhancing Performance of School Public Relations through Digital Communication Services.” MANAGERIA: Jurnal Manajemen Pendidikan Islam 7, no. 2 (2022): 181–98.
Wakhidah, U S, and N N Oktarina. “Peran Humas Dalam Meningkatkan Citra Sekolah.” Business and Accounting Education Journal 5, no. 2 (2025): 12967. https://doi.org/10.15294/baej.v5i2.12967.
Xifra, J. “Public Relations Strategies, Trust, and Reputation Management.” Public Relations Review 47, no. 4 (2021).
———. “Reputation, Trust, and Stakeholder Satisfaction in Public Organizations.” Public Relations Review 47, no. 4 (2021).
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