“Pink Brave” dan “Hero Green” sebagai narasi simbolik pergerakan publik. Analisis kritis dalam perspektif Roland Barthes
DOI:
https://doi.org/10.36668/jal.v14i2.1568Abstract
Berakar dari resahnya masyarakat terhadap kebijakan-kebijakan yang diproduksi oleh pemerintah dan parlemen, akhirnya masyarakat turun ke jalan untuk menyuarakan aspirasinya. Fenomena pink brave dan hero green hadir sebagai bentuk protes kepada penguasa dominan. Warna pink diambil dari warna hijab yang digunakan oleh ibu-ibu yang sedang melawan aparat dan hijau warna ikonik ojek online di Indonesia. Warna simbolik ini dinarasikan sebagai bentuk perlawanan rakyat Indonesia dengan narasi 17+8 tuntutan rakyat. Analisis semiotik perspektif Roland Bathes digunakan dalam penelitian ini untuk melihat bagaimana warna-warna ikonik tersebut dimaknai secara denotatif, konotatif dan mitos ideologis yang melatar belakanginya. Data diperoleh dari dokumentasi daring media sosial hingga pemberitaan media. Hasil penelitian menunjukkan bahwa pergerakan dengan warna ikonik ini menunjukkan aksi kolektif dari masyarakat sebagai bentuk solidaritas dan dukungan terhadap isu-isu sosial tertentu. Dalam konteks digital, aksi simbolik ini menjadi ruang baru bagi publik untuk menyampaikan pendapat dan identitas untuk kepentingan bersama.
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