Persuasive Communication Of Ustadz Adi Hidayat And Habib Ja'far Comparative Study Review

Yusrotul  Amalia; Wahyudi

doi:10.36668/jal.v14i2.1549

Authors

Yusrotul Amalia UIN Sunan Kalijaga Yogyakarta, Indonesia
Wahyudi UIN Sunan Kalijaga Yogyakarta, Indonesia

DOI:

https://doi.org/10.36668/jal.v14i2.1549

Abstract

This study examines the phenomenology of religion in religious preaching content on social media, focusing on persuasive communication approaches. The objective is to understand how religious messages in the digital era shape the religious experiences and attitudes of society, especially the millennial generation, based on the perspective of the Qur'an. Using a descriptive qualitative method through in-depth literature study, this research examines various sources on da'wah strategies and digital media. The results show that persuasive communication in YouTube da'wah content can significantly influence the audience's views and behavior. A comparison of the communication styles of Ustadz Adi Hidayat and Habib Ja'far shows that different rhetorical and personal narrative approaches result in varying levels of effectiveness and audience acceptance. Analysis of YouTube comments reveals the real form of religious phenomenology in the digital space as a reflection of the success of modern da'wah strategies. This research contributes to the study of digital da'wah and shows that persuasive communication plays an important role in maintaining the relevance and influence of religious messages amid the dynamic transformation of technology and social media culture

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