Integrasi Strategi Pemasaran Jasa Pendidikan dan Quality Assurance dalam Meningkatkan Mutu serta Daya Saing Lembaga Pendidikan di Indonesia
DOI:
https://doi.org/10.36668/jal.v14i2.1535Abstract
Competition among educational institutions in Indonesia is becoming increasingly fierce, so that marketing educational services is not only focused on increasing the number of students, but also plays a role in ensuring service quality. Effective marketing strategies enable educational institutions to build a positive image in the eyes of the public while ensuring that educational services meet the expected quality standards. This article discusses the integration of educational service marketing strategies and quality assurance systems as an effort to improve competitiveness and the quality of educational services in Indonesia. This approach emphasizes the importance of synergy between modern marketing strategies, such as the use of digital media, strengthening communication with the community, and increasing user satisfaction through the implementation of a sustainable quality assurance system. The integration of these two aspects is believed to be capable of strengthening public trust, enhancing the reputation of institutions, and creating superior and competitive educational services. The results of this discussion are expected to contribute theoretically and practically to the development of educational marketing management, particularly in understanding the strategic role of marketing as a supporting instrument for quality assurance systems in Indonesian educational institutions.
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