Strategi Rri Kota Palembang Dalam Menarik Perhatian Pendengar Melalui Program Siaran (Studi Kasus Program 2 RRI Kota Palembang)
DOI:
https://doi.org/10.36668/jal.v14i1.1421Abstract
Abstract: Radio Republik Indonesia is a public radio organization that plays a significant role in providing Indonesians with entertainment and information. Naturally, as one of the media outlets that carries the state's name, RRI needs to be able to adjust to the rapidly expanding fields of technology and information. It also needs to be able to compete in the rapidly expanding field of digital media, which is exhibiting even more remarkable innovations with the addition of Broadcasting Academy programs. Thus, the purpose of this study is to ascertain the tactics employed by RRI to address a range of issues in the rapidly expanding digital age. This study used a case study methodology at RRI Palembang in conjunction with a descriptive qualitative technique. Information gathered from observations, interviews, and documentation.
Keywords : RRI, Broadcasting Academy, Information.
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