Manajemen Komunikasi Public Relations Dalam Membranding Hotel Grand Ranggonang Kota Sekayu
DOI:
https://doi.org/10.36668/jal.v14i1.1343Abstract
Abstract: This research aims to examine how public relations communication management is conducted in branding Hotel Grand Ranggonang in Sekayu City. The research method used is descriptive qualitative with a case study approach. This study applies George Terry’s management theory, which includes four main management functions: Planning, Organizing, Actuating, and Controlling (POAC), combined with relationship management theory to analyze transparency, conflict management, quality of relationships, and two-way communication in the hotel branding process. The results show that public relations communication management in branding Hotel Grand Ranggonang is carried out through the structured implementation of the Management functions, including strategic planning, time organizing, communication program execution, and outcome control. Furthermore, collaboration with media and partnerships with local products play an important role in building the hotel’s brand as an icon of Sekayu City. The conclusion of this study emphasizes that communication management integrated with relationship management principles and collaborative strategies effectively strengthens the image and position of Hotel Grand Ranggonang in the public eye
Keywords: Communication management, Public relations, Branding
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