Optimalisasi Teknologi Augmented Reality (Ar) dalam Dakwah Interaktif Untuk Generasi Z
DOI:
https://doi.org/10.36668/jal.v13i02.1073Abstract
Abstract :Augmented reality (AR) technology has become a potential innovation in supporting Islamic da'wah, especially for Generation Z, known as digital natives. This generation has an interactive and technology-based learning style, making traditional da'wah methods less effective. This research aims to explore AR optimization strategies in interactive da'wah that are relevant and engaging for Generation Z. Using a descriptive qualitative approach, this study collected data from various stakeholders, such as Generation Z, preachers, and technology experts. The results show that the development of AR-based da'wah content should include visual elements, 3D animation, and an engaging gamification approach. In addition, strengthening technological infrastructure, such as compatible mobile devices and fast internet, is key to successful implementation. A participatory approach to application development, involving users and the technology community, increases the relevance and quality of the content. Dissemination through digital media and continuous evaluation are also important to maintain the effectiveness of AR-based da'wah. With a well-thought-out strategy, AR technology has great potential to revolutionize da'wah methods, creating an interactive, relevant, and immersive learning experience for Generation Z, while answering the challenges of da'wah in the digital era.
Keywords: Augmented Reality, Interactive Da'wah, Generation Z, Digital Technology
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