Penerapan Teori Competitive Advantage Michael Porter dalam Meningkatkan Daya Saing Lembaga Pendidikan Islam: Studi Kasus di MIS GUPPI 13 Tasik Malaya, Kabupaten Rejang Lebong
DOI:
https://doi.org/10.36668/jal.v13i02.1028Abstract
Abstract: Islamic educational institutions are now facing increasingly complex competition, both at the local and national levels, especially with the emergence of schools that offer modern curricula and superior facilities. The main challenge is how to increase competitiveness without ignoring Islamic values. This study aims to analyze the application of Michael Porter's competitive advantage theory through cost leadership and differentiation strategies to increase the competitiveness of Islamic educational institutions. This study uses a qualitative approach with a case study method at MIS GUPPI 13 Tasik Malaya, Rejang Lebong Regency. Data were collected through interviews, observations, and document analysis, then analyzed using thematic and triangulation methods. The results of the study show that MIS GUPPI 13 applies a cost leadership strategy to keep education costs affordable, opening access for lower-middle class people. In addition, the differentiation strategy is implemented through superior programs based on Islamic values, such as Al-Qur'an memorization and Islamic character education, which attract parents. The combination of these two strategies has proven effective in improving the image and competitiveness of institutions. In conclusion, Porter's competitive advantage strategy can increase the accessibility and uniqueness of Islamic educational institutions without sacrificing religious identity.
Keywords: Introduction competitive advantage, cost leadership, competitiveness, differentiation, Islamic education
References
Akhyar, Yundri. ‘Faktor-Faktor Penghambat Implementasi Manajemen Mutu Dalam Pendidikan Islam Di Marasah Aliyah Swasta’. Journal of Education Research 5, no. 1 (2024): 711–17. https://jer.or.id/index.php/jer/article/view/917/502
Anggraini, Heni. ‘MANAJEMEN PENGEMBANGAN LEMBAGA PENDIDIKAN ISLAM DI INDONESIA’. UNISAN JURNAL 3, no. 10 (2024): 13–24. https://journal.an-nur.ac.id/index.php/unisanjournal/article/view/3363
Anwar, Kasful, and M. Y. Mahmud. ‘PENGEMBANGAN KEUNGGULAN BERSAING TENAGA PENDIDIK PADA SEKOLAH ISLAM’. Jurnal Genta Mulia 15, no. 2 (2024): 204–10. https://ejournal.uncm.ac.id/index.php/gm/article/view/1138
Assyakurrohim, Dimas, Dewa Ikhram, Rusdy A. Sirodj, and Muhammad Win Afgani. ‘Metode Studi Kasus Dalam Penelitian Kualitatif’. Jurnal Pendidikan Sains Dan Komputer 3, no. 01 (2023): 1–9. 10.47709/jpsk.v3i01.1951
Azis, Zamahsari Abdul, Prim Masrokan Mutohar, and Agus Eko Sujianto. ‘Competitive Advantage Dalam Peningkatan Mutu Pendidikan Islam:(Studi Kasus Pada SMAS Islam Sunan Gunung Jati Ngunut Tulungagung)’. Katalis Pendidikan: Jurnal Ilmu Pendidikan Dan Matematika 1, no. 3 (2024): 123–37. https://doi.org/10.62383/katalis.v1i3.568
Estetika, Rio, Imron Rosyadi, and Muh Nur Rochim Maksum. ‘Manajemen Kinerja Dalam Mencapai Competitive Advantage Sekolah Muhammadiyah’. Jurnal Basicedu 6, no. 3 (2022): 5146–56. https://doi.org/10.31004/basicedu.v6i3.3064
Fajar, Abdul. ‘Efektivitas Manajemen Sumber Daya Manusia Dalam Peningkatan Mutu Pendidikan Di MTS: Sebuah Studi Kualitatif’. Epistemic: Jurnal Ilmiah Pendidikan 3, no. 3 (2024): 501–17. https://www.journal.pegiatliterasi.or.id/index.php/epistemic
Falah, Riza Zahriyal, Ichwanul Muchlisin, Dewi Indriyani, Vicky Ulyahimawati, and Muhammad Mafaza Bihadil Haq. ‘Strategi Membangun Brand Image Sekolah Berbasis Pesantren (Studi Di SMA Syubbanol Wathon Secang Magelang)’. MA’ALIM: Jurnal Pendidikan Islam 4, no. 2 (2023): 145–64. https://doi.org/10.21154/maalim.v4i2.7447
Gumanti, Miswan, Putri Sandora, and Leny Oktarina. ‘KAJIAN REORIENTASI, PERAN, DAN TANTANGAN PENDIDIKAN ISLAM DI ERA DISRUPSI: SEBUAH TINJAUAN KRITIS’. Sasana: Jurnal Pendidikan Sosial Budaya Dan Agama 1, no. 1 (2024): 37–42. https://ejournal.mediapenamandiri.com/index.php/jsoba/article/view/74
Ismuratno, Irwan, Mohammad Khusnul Hamdani, and Eka Danik Prahastiwi. ‘Implementasi Strategi Pemasaran Jasa Pendidikan Di Lembaga Sekolah Dasar Islam Insan Cendekia Pacitan’. Kreatif: Jurnal Pemikiran Pendidikan Agama Islam 19, no. 1 (2021): 16–29. https://doi.org/10.52266/kreatif.v19i1.685
Kurniati, Dian, and Lukman Hakim. ‘Strategi Lembaga Pendidikan Islam Dalam Menghadapi Standar Operasional Pendidikan (Studi Di MTsN 3 Tulungagung, Jambi)’. Al-Zayn: Jurnal Ilmu Sosial & Hukum 1, no. 1 (2023): 83–98. https://doi.org/10.61104/alz.v1i1.112
Lase, Delipiter, Eliyunus Waruwu, Helmin Parida Zebua, and Ayler Beniah Ndraha. ‘Peran Inovasi Dalam Pembangunan Ekonomi Dan Pendidikan Menuju Visi Indonesia Maju 2045’. Tuhenori: Jurnal Ilmiah Multidisiplin 2, no. 2 (2024): 114–29. https://doi.org/10.62138/tuhenori.v2i2.18
Moh. Solikul Hadi, Muhammad Nuril Anam, M. Sayyidul Abrori, ‘Reconstruction Of Martin Heiddeger’s Thinking Existentialism Model on Education InThe Industrial Era 4.0’, Journal of Research in Islamic Education, 03.02 (2021), 47–58 https://doi.org/10.25217/jrie.v3i2.2029
Moh. Solikul Hadi, Dkk, ‘Efektifitas Instrumen Penilaian Pendidikan Agama Islam Untuk Meningkatkan Kemampuan Berpikir Kritis Dan Kreatif Peserta Didik Di Smk Muhammadiyah Mlati Yogyakarta’, Berkala Ilmiah Pendidikan, 4.1 (2024), 28–34 https://doi.org/10.51214/bip.v2i2.427
Mulyasa, E., and Wiwik Dyah Aryani. ‘Implementasi Sistem Penjaminan Mutu Internal Di Era Merdeka Belajar’. Aksara: Jurnal Ilmu Pendidikan Nonformal 8, no. 2 (2022): 933–44. http://dx.doi.org/10.37905/aksara.8.2.933-944.2022
Muzakki, Hawwin. ‘BUS (Bussines Unit Strategies) Di UIN Sayyid Ali Rahmatullah Tulungagung Untuk Meningkatkan Daya Saing Lembaga’. Southeast Asian Journal of Islamic Education Management 3, no. 2 (2022): 293–312. https://doi.org/10.21154/sajiem.v3i2.110
Nurlina, Nurlina, Diding Nurdin, and Eka Prihatin. ‘Strategi Peningkatan Daya Saing Melalui Program Pembelajaran Berbasis Pendidikan Islam’. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini 7, no. 5 (2023): 6052–64. https://doi.org/10.19105/re-jiem.v7i1.12123
Prayitno, Eko. ‘Kepemimpinan Biaya Yang Mengispirasi: Inovasi Multikultural Dalam Pendidikan Dan Optimalsasi Rantai Nilai’. Jurnal El-Hamra: Kependidikan Dan Kemasyarakatan 9, no. 1 (2024): 41–50. https://doi.org/10.62630/elhamra.v9i1.188
Rusli, Muhammad. ‘Merancang Penelitian Kualitatif Dasar/Deskriptif Dan Studi Kasus’. Al-Ubudiyah: Jurnal Pendidikan Dan Studi Islam 2, no. 1 (2021): 48–60. https://doi.org/10.55623/au.v2i1.18
Sholeh, Muh Ibnu. ‘Menghadapi Persaingan Sengit Lembaga Pendidikan: Strategi Diferensiasi Dalam Pemasaran Lembaga Pendidikan Islam Di Indonesia’. AKSI: Jurnal Manajemen Pendidikan Islam 1, no. 3 (2023): 192–222. https://doi.org/10.37348/aksi.v1i3.259
Siregar, Isropil, Mukhtar Mukhtar, Kasful Anwar, M. Y. Mahmud, and Rita Sahara Munte. ‘DAMPAK TRANSFORMASI DIGITAL TERHADAP PRESTASI KERJA DAN KEUNGGULAN BERSAING DI SEKOLAH BERBASIS ISLAM TERPADU’. Jurnal Review Pendidikan Dan Pengajaran (JRPP) 7, no. 3 (2024): 8644–55. https://doi.org/10.31004/jrpp.v7i3.30386
Sudarso, Satrio, Mahardika Darmawan Kusuma Wardana, Mochamad Abdi Redani Zaenha, Hanem Masfufah, and Mila Yulianti. ‘Transformasi Pendidikan Usia Dini: Strategi Pemasaran Digital Untuk Meningkatkan Citra Sekolah Dan Profesionalisme Guru PAUD’. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu) 5, no. 3 (2024): 243–70. https://doi.org/10.22219/janayu.v5i3.34856
Syafiq, Muhammad Arqan, Sarah Davina, Winda Putri Sandara Butar, and Ahmad Mukhlasin. ‘Inovasi Manejemen Pendidikan Islam Dalam Menghadapi Tantangan Modern’. Philosophiamundi 2, no. 3 (2024). https://philosophiamundi.id/index.php/philosophia/article/view/58.
Wiratmuko, Bambang, Prim Masrokan, and Agus Eko Sujianto. ‘Implementasi Competitive Strength, Competitive Area, Competitive Result Dalam Peningkatan Daya Saing Dan Pemasaran Jasa Pendidikan Islam’. Irsyaduna: Jurnal Studi Kemahasiswaaan 3, no. 2 (2023): 247–66. https://doi.org/10.54437/irsyaduna.v3i2.1200
Downloads
Published
Issue
Section
License
Authors who publish in AL-MANAR: Jurnal Komunikasi dan Pendidikan Islam agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. (See The Effect of Open Access)
How to Cite
