Pengaruh Komunikasi Pemasaran Terhadap Peningkatan Jumlah Pelanggan (Studi Pada Klinik Master Bekam Way Halim Tahun 2024)
DOI:
https://doi.org/10.36668/jal.v13i02.1019Abstract
Abstract: Marketing communications has an important role in the health sector, especially in increasing the number of patients visiting clinics. The Master Bekam Way Halim Clinic, which focuses on alternative cupping treatments, faces challenges in attracting new patients and retaining old patients amidst increasingly fierce competition. This research aims to analyze the influence of marketing communications on increasing the number of patients at the Master Bekam Way Halim Clinic in 2024. The research method used is a quantitative method with a survey approach. Data was collected through questionnaires distributed to 75 respondents, namely clinic patients, and analyzed using simple linear regression and the F test simultaneously with the help of SPSS version 27 software. The results of the study showed that marketing communications had a significant influence on increasing the number of patients, as shown by The significance value of the t test and F test is below the threshold of 0.05. Regression analysis shows that every increase in marketing communications makes a positive contribution to increasing the number of patients. These findings indicate that a planned and effective marketing communication strategy can directly increase patient awareness, interest and decision to choose alternative treatment services at the Master Cupping Clinic.
Keywords: Marketing Communications, Increase in Number of Patients, Alternative Treatment.
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